One of the main goals for any business is to generate more leads and attract more loyal customers. This is often easier said than done, especially in markets where competition is already fierce.
By Angela White
Social media has proven to be a useful tool in spreading brand awareness and attracting more customers. However, it will only be effective if you have strong strategies.
So, take a look at the 6 most effective social media strategies that will help you grow your business, as well as your client base.
Create a Posting Schedule
6, customerYou’ve probably heard the phrase “content is king”. This is entirely true on social media. It’s your posts, status updates, tweets, and funny videos that will help you spark interest among your followers.
To take advantage of all that social media can do for your business, you’ll first need to ensure that you can stay active across all your business accounts.
Inactivity during long periods of time can have an adverse effect on your reputation. It will make it seem like you’re unprofessional and disinterested in your followers.
If you have too many business social media accounts to handle, it’s best to say goodbye to some of them. Keep only those where you can post regularly.
Investing in a social media management tool can help keep you organized and active on social media. You can easily create your own posting schedule and ensure you stick to it.
Increase Engagement Through Video Content
Video content is by far the most engaging type of content on social media platforms. 81% of marketers say that video has helped them generate leads, and it can do the same for your business.
You don’t have to worry about investing a lot of money into making professional videos, or hiring video editors for your social media content. You can achieve the same effect with your live videos.
Facebook live videos get 10 times more comments than traditional videos, for example. This shows just how effective they can be, even though it doesn’t take much skill to create them.
Your video content can be educational, teaching your audience more about your product or service, or it can simply be humorous.
You can use it to establish a stronger emotional connection with your followers, and allow them to get to know you and your team members.
Whichever path you choose to follow, video content can help you increase engagement and generate more leads.
Build Brand Awareness Through Lead Generation Quizzes
Among the simplest, yet potentially the most valuable type of content that you can create are lead generation quizzes.
Through the use of a good personality quiz maker or some other quiz software, you can create some content of value within minutes.
The average quiz gets around 1,900 shares on social media, but it’s taken and viewed by many more people than this.
Regardless of the type of product or service you’re selling, you can use a personality quiz maker to promote it. As an interior designer, for example, you can easily create a “What Home Suits Your Personality?” quiz.
As a clothing retailer, you can match your followers’ personalities with suitable styles. All it takes is a bit of creativity to reap the benefits of good lead generation quizzes.
Reach a Wider Audience Through Influencer Marketing
89% of marketers state that ROI from influencer marketing is comparable to or better than other marketing channels.
The reason behind this is simple – they can reach a much wider audience and connect to their followers in ways that businesses can’t.
The problem is, you cannot simply partner up with just any influencer who has a huge following. This is a business decision, just like any other, and it has to make sense for your business.
An influencer will act as an ambassador of your brand, so you have to make sure that they are a suitable choice for you.
So, you’ll need to find an influencer in your niche that preferably has a following of up to 100,000.
Influencers with fewer followers often inspire more trust and loyalty among them, and this translates to your business as well.
49% of consumers depend on influencer recommendation for purchasing decisions, and you can use this to your advantage.
Respond to Comments and Reviews
You cannot expect to increase engagement among your followers if you don’t engage with them. It’s not enough just to post your most recent blog post or share a few lead generation quizzes.
You’ll have to remain active in the comment section as well. This will allow you to develop a more emotional connection with your customers, and you’ll build a good reputation.
Responding to both positive and negative comments and reviews in a professional manner is essential for attracting more customers.
Over 30% of customers feel positive about a business that responds to online reviews, so don’t leave anyone hanging in the comment section.
Invest in Social Media Ads
Lastly, investing in good old-fashioned social media ads allows you to reach out to a wider audience and attract more customers.
Social media ads can be extremely targeted, allowing you to reach out to exactly the type of person that’s the most likely to become your loyal customer.
For your social media ads to be effective, you’ll need to know your target audience well. You’ll need a fully developed buyer persona so that you’ll know what kind of ads to serve up to what kind of people.
The Bottom Line
Social media has made it much easier for businesses to attract more customers. You only need to develop a strategy that will help you stand out from the competition.
For an effective social media strategy that generates leads, remember to:
– Create a posting schedule and stick to it
– Use video content to increase engagement
– Use quiz software to build your brand awareness
– Reach a wider audience through influencer marketing
– Respond to comments and reviews
– Take advantage of targeted ads on social media
These methods have proven to be the most effective at generating more leads, but it’s up to you to incorporate them into your broader strategy.
Author Bio: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker
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