Splitting up: Creative shop JohnXHannes, which won Ad Age’s Small Agency of the Year awards in July, is closing its doors, reports Ad Age’s Ann-Christine Diaz. Partners John McKelvey and Hannes Ciatti, who say they have “different visions going forward,” are splitting up and forming two new agencies: Mirimar, led by McKelvey, and Alto, led by Ciatti.
Snap loves TikTok: Snapchat CEO Evan Spiegel says the company considers rival TikTok as a “friend,” reports Ad Age’s Garett Sloane. Spiegel made the remarks in the company’s third quarter earnings call; it reported 50 percent year-over-year growth in revenue, mostly from ad sales.
Disappeared: The Trump brand name has been removed from a pair of ice rinks in Central Park, which the Trump Organization has run since the 1980s, reports The Washington Post. The name is now “relegated to the fine print.”
Snack time: In this week’s Marketer’s Brief podcast, Mondelēz International Inc. Global Chief Marketing Officer Martin Renaud talks to Ad Age’s Jessica Wohl about how he does his own research, tasting the snacks the company sells, as well as relying on data. Have a listen here.
Campaign of the Day: As Halloween approaches, Budweiser is running a responsible drinking campaign showing how people’s embarrassing, drunken Oct. 31 antics can come back to haunt them. The ads, by David Miami, recreate mugshots of people who were arrested during Halloween in the past, writes Ad Age’s E.J. Schultz, wearing their costumes. (In case you’re wondering—all those pictured agreed to be in the campaign.)
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