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- The Advertising Standards Authority have banned Lauren Goodger, Katie Price and Georgia Harrison’s weight loss promotion posts on Instagram.
- The trio were issued with a warning, declaring they must not published similar content again.
Ever scrolled one to many influencers feeds and left feeling a little deflated after being continually hit over the head with the promotion of weight loss products?
If so, this one is for you.
Instagram has been making moves to ensure the app is a safe environment, one being – teaming up with The Advertising Standards Authority (ASA). Their most recent move shows just how serious the company are about cranking down on misleading content.
TV celebrities Lauren Goodger, Katie Price and Georgia Harrison have had their posts, featuring diet products, banned by the UK’s ad regulator.
The ASA deemed their content as ‘irresponsible’ and issued the trio with a warning, declaring ‘the ads must not appear again in the same form’.
Price and Goodger were pictured promoting a BoomBod shot drink (sigh) that claims to suppress appetite, while Love Island’s Harrison was pushing Protein Revolution’s weight loss gummies (double sigh) which claims to prevent food cravings.
Goodger tried to flog the product with the following caption: ‘Can’t believe these amazing results I’ve gotten with @boombod’s 7 Day Achiever. It works so well to decrease bloating and get rid of those late-night cravings. The difference I’ve noticed from using this stuff is amazing,’ Whilst Price claimed to see ‘quick and easy weight loss’ results.
The Ex-Towie star, Goodger tried to justify her actions by telling the Advertising Standards Authority (ASA) that she did not state that she had lost weight because of the product, but that it helped with bloating and hunger, adding that her post did not advise using the product for a long time.
But for the ASA, the issue also lay within the image itself, calling the 33-year-old out for pretty obviously editing her photo to make her waist look ‘artificially thin’.
Raising their concerns, they said ‘the photo of Lauren Goodger appeared to have been edited to make her waist look artificially thin with the result that the images were not representative of her real body shape.’
‘It was clear from the ads that the influencers did not need to lose weight in order to achieve a healthy weight,’ the ASA wrote in the BoomBod ruling.
‘We considered that was particularly irresponsible in the context of an ad for an appetite suppressant that presented her as an aspirational figure’.
In a separate ruling, the ASA banned Harrisons weight loss ‘gummies’ post.
Fearing her post embodied the same issues as Goodger, the decision to ban her Insta came as they believed ‘it created the impression that it was necessary or advisable for those who aspired to her body shape and lifestyle to use products that suppressed their appetite.’
Although their combined following of 3.6million were able to view the posts before they were removed, the combined work of ASA and Instagram is taking a step in the right direction.
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