CNN president calls out Facebook over ‘absolutely ludicrous’ policy on political ads

Oct 24, 2019 | Social Media Marketing | 0 comments

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CNN President Jeff Zucker on Thursday denounced Facebook for what he called its “absolutely ludicrous” policy that exempts political advertisements from fact-checking. 

“[Facebook] took so much heat, rightly so, for what happened in 2016 and for the political advertising that aired on there,” Zucker said during a CNN Citizen conference. “And now they say that political advertising is just a tiny part of their business, but that they’re not going to fact-check anything and they’re going to take all political advertising whether it is true or not. I think that is absolutely ludicrous and I think that they should be called out.”

Zucker went on to cite his own network’s policy surrounding advertisements, saying that CNN has already turned down two ads from President TrumpDonald John TrumpSchedule for additional depositions in impeachment inquiry revealed Sondland attorney disputes key portions of Taylor testimony: report Impeachment inquiry might be public by mid-November: report MORE‘s re-election campaign because they didn’t meet its standards. 

“We have an obligation at CNN, if a political ad comes along and it’s not true, we’re not going to take it,” he said. “We’ve turned down I think two ads from the Trump campaign. We’ve taken two. We don’t have anything against taking those ads. But we’re only going to take them when they’re truthful.”

“Facebook should have the same standards, and frankly, given what happened in 2016, maybe they should just sit out this election and not take any political advertising until they can figure it out and get it right,” Zucker added.

The comments came as Facebook and CEO Mark ZuckerbergMark Elliot ZuckerbergHillicon Valley: Lawmakers unleash on Zuckerberg | House passes third election interference bill | Online extremism legislation advances in House | Google claims quantum computing breakthrough Overnight Health Care — Presented by Partnership for America’s Health Care Future — Trump official declines to detail plans if ObamaCare struck down | DEA unveils rule for opioid manufacturers | Republican tells Zuckerberg to allow anti-vax content On The Money: Lawmakers hammer Zuckerberg over Facebook controversies | GOP chair expects another funding stopgap | Senate rejects Dem measure on SALT deduction cap workarounds MORE face a swarm of scrutiny from Democratic lawmakers over its policies surrounding content and ads shared by lawmakers. The company announced in September that it would not remove posts or advertisements from political figures if they violated its community rules.

Zuckerberg has consistently stood by the new policy, asserting in a speech in Washington, D.C., earlier this month that Facebook should not be in a position to moderate politicians’ content. 

“Political ads on Facebook are more transparent than anywhere else,” Zuckerberg said. “We don’t fact-check political ads… because we believe people should be able to see for themselves what politicians are saying. I know many people disagree, but in general I don’t think it’s right for a private company to censor politicians or the news in a democracy. And we are not an outlier here.”

Critics have pushed back, arguing that Facebook has an important responsibility to combat disinformation and harassment on the platform, especially during an election cycle. Multiple Democratic presidential candidates objected in early October after the company permitted the Trump campaign to run an ad pushing unsubstantiated allegations against 2020 presidential candidate Joe BidenJoe BidenImpeachment inquiry might be public by mid-November: report The Memo: GOP schisms deepen as Trump impeachment pressure rises Graham nixes plan to send Pelosi letter warning GOP won’t convict Trump MORE

Biden campaign spokesman TJ Ducklo said at the time that the spread of “objectively false information to influence public opinion poisons the public discourse and chips away at our democracy.”

CNN said that it rejected the same ad, which includes images of some of its journalists, because it didn’t meet the network’s “advertising standards.”

Zuckerberg faced several questions regarding the new ad policy during a House Financial Services Committee hearing on the Capitol Wednesday. After being asked by Rep. Alexandria Ocasio-CortezAlexandria Ocasio-CortezOn The Money: Lawmakers hammer Zuckerberg over Facebook controversies | GOP chair expects another funding stopgap | Senate rejects Dem measure on SALT deduction cap workarounds Ocasio-Cortez reelection campaign refunds ,000 in donations from pro-Trump former Facebook exec Ocasio-Cortez grills Zuckerberg over political ad policy MORE (D-N.Y.) if she could “pay to target predominantly black zip codes and advertise them the incorrect election date,” Zuckerberg said that she couldn’t, before emphasizing that the platform would take down political ads that incite violence or lead to voter suppression. 



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