Elizabeth Warren targets Facebook’s ad policy — with a Facebook ad

Oct 11, 2019 | Social Media Marketing | 0 comments


(CNN) A fresh series of Facebook ads this week by Democratic presidential candidate Sen. Elizabeth Warren seeks to put the social media giant on the defensive — by telling a lie.
The ads, which began running widely on Thursday, start with a bold but obvious falsehood: That Facebook and its CEO Mark Zuckerberg have endorsed President Trump’s reelection campaign.

“You’re probably shocked,” reads the ad, which has already reached tens of thousands of viewers nationwide. “And you might be thinking, ‘how could this possibly be true?’ Well, it’s not.”

The ad’s own admission of a lie seeks to draw attention to a controversial Facebook policy Warren has spent days criticizing. Under the policy, Facebook exempts ads by politicians from third-party fact-checking — a loophole, Warren says, that allows Zuckerberg to continue taking “gobs of money” from Trump’s campaign despite Trump’s ads telling untruths about former Vice President Joe Biden and his son.

Warren’s escalating criticism of Zuckerberg highlights the backlash Facebook has faced as it has defended its policy on political advertising. Sen. Amy Klobuchar, another Democratic candidate, tweeted on Thursday that online platforms like Facebook need a “truth standard for paid ads.” And Biden’s campaign has compared Trump’s ads to Russian-backed disinformation.


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