Facebook Tries To Justify Running False Political Ads 10/15/2019

Oct 15, 2019 | Social Media Marketing | 0 comments

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As the
2020 U.S. presidential election approaches, Facebook is struggling to justify its controversial policy of letting politicians run false or misleading ads on its platform.

Its “explanation” for
why it approved an ad from President Donald Trump making false claims about former Vice President Joe Biden, Facebook said broadcast stations have run the ad nearly 1,000 times.

“Looks
like broadcast stations across the country have aired this ad nearly 1,000 times, as required by law,” Facebook press representatives tweeted over the weekend.

Facebook also reiterated
its strategy of not wanting to police political debate.

“FCC doesn’t want broadcast companies censoring candidates’ speech,” it tweeted. “We agree it’s
better to let voters — not companies — decide.”

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The message was tweeted at Sen. Elizabeth Warren (D-Mass.), who has distinguished herself as a major critic of Facebook’s
content policies.

In an effort to needle Facebook, Warren recently ran a Facebook ad suggesting the tech titan and its head Mark Zuckerberg had officially endorsed Trump for re-election.

Soon after the ad ran, Warren’s camp admitted the false claim was a merely a means of poking holes in Facebook’s political ad policies.

Nick Clegg, vice president, global
affairs and communications, has recently been tasked with trying to explain Facebook’s odd content policies.

“We don’t believe … that it’s an appropriate role
for us to referee political debates and prevent a politician’s speech from reaching its audience and being subject to public debate and scrutiny,” Clegg wrote in a recent blog post.
“That’s why Facebook exempts politicians from our third-party fact-checking program.”

The program to which Clegg referred was put in place to prevent users from spreading false
news and other types of viral misinformation — like memes, manipulated photos and videos — on Facebook.

Facebook has maintained since 2016 that questionable or downright false content spread
by politicians is acceptable due to its “newsworthiness.” 

But the policy has been the source of much confusion and frustration. Earlier this year, for example, Facebook drew
widespread criticism for refusing to take down a video manipulated to make House Speaker Nancy Pelosi appear impaired.

A year earlier, the social giant was blasted for not removing Donald
Trump’s proposed ban on Muslim immigration.



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