Facebook’s Zuckerberg says company considered banning political ads

Oct 17, 2019 | Social Media Marketing | 0 comments

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Facebook Chairman and CEO Mark Zuckerberg arrives to address the audience on “the challenges of protecting free speech while combating hate speech online, fighting misinformation, and political data privacy and security,” at a forum hosted by Georgetown University’s Institute of Politics and Public Service (GU Politics) and the McCourt School of Public Policy in Washington, U.S., October 17, 2019. REUTERS/Carlos Jasso

WASHINGTON (Reuters) – Facebook Chief Executive Mark Zuckerberg said in a speech on Thursday that the social media company had considered banning all political advertising but decided against it, erring on the side of greater expression.

Facebook Inc has been under fire over its advertising policies, particularly from Democratic presidential candidate and U.S. Senator Elizabeth Warren. The company exempts politicians’ ads from fact-checking standards applied to other content on the social network.

Reuters reported in October 2018, citing sources, that Facebook executives briefly debated banning all political ads, which produce less than 5 percent of the company’s revenue.

The company rejected that because product managers were loath to leave advertising dollars on the table and policy staffers argued that blocking political ads would favor incumbents and wealthy campaigners who can better afford television and print ads, the sources said.

Facebook has come under fire for its lax approach to fake news reports and disinformation campaigns, which many believe affected the outcome of the 2016 U.S. presidential election, won by Donald Trump.

Critics say Facebook failed to prevent Russian interference in the election or take enough action to prevent meddle in the November 2020 campaign.

Trump has disputed claims that Russia has attempted to interfere in U.S. elections. Russian President Vladimir Putin has denied it.

Warren’s Democratic presidential campaign recently challenged Facebook’s policy that exempts politicians’ ads from fact-checking, by running ads on the social media platform containing the false claim that Zuckerberg endorsed Trump’s re-election bid.

Reporting by David Shepardson; Writing by Katie Paul; Editing by Lisa Shumaker

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