Farmers has had a fake Facebook page shut down which claimed the retailer was trialling a new tobacco smoking apparatus section.
The fake post claiming to be from Farmers Invercargill was shared more than 200 times and had more than 400 comments.
Farmers’ head of marketing Nicky Dunn said the retailer was aware of the page and had reported it to Facebook. It was removed from the social site on Monday.
“Farmers is currently working with Facebook who are investigating the source of this page and will ensure it is shut down as soon as possible,” Dunn said.
The fake page had more followers than the real Farmers Invercargill New Zealand Facebook page.
Commenters were quick to post about the ways the smoking apparatus would be used.
One commenter said “no Farmers those will get used for crack not ‘tobacco’.”
Another said “I’ll most certainly get a farmers card now”.
The page replied to commenters who suggested the smoking paraphernalia would be used to smoke weed.
“Farmers does not condone the use of illegal substances. What you will find this is, is a smoking utensil for tobacco, vape juice products and even for burning essential oil!”
Stuff approached the account running the Facebook page for comment.
There is one farmers store in Invercargill on Dee St but it will be moving to an Invercargill CBD development once it is completed in November 2021.
The Farmers store was said to be about 6000 square metres, just under half of the total retail space housing 40 retailers.