Rugby World Cup: Ireland sent packing but Guinness score with marketing gimmick

Oct 20, 2019 | Social Media Marketing | 0 comments

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Ireland might be mourning their Rugby World Cup campaign coming to a crushing end but not everyone is losing out.

Guinness has been quick to latch onto the loss with a clever marketing gimmick – that has gone viral – following Ireland’s 46-14 thrashing at the hands of the All Blacks.

The official Guinness page on Twitter posted a status advising Irish fans to lay off the foamy dark black beer.

Ireland has suffered a heavy defeat but Guinness got a win with their marketing gimmick.

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Ireland has suffered a heavy defeat but Guinness got a win with their marketing gimmick.

“Have a pint of Carlsberg. We’re officially done with the colour black today,” the status said with the caption “enough said”.

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More than 3500 social media users have retweeted the image that has been liked by more than 15600 people in just 12 hours.

Ardie Savea and the All Blacks were all smiles after their big win over Ireland.

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Ardie Savea and the All Blacks were all smiles after their big win over Ireland.

In an earlier post on Facebook, that appeared shortly after fulltime of Ireland’s quarterfinal loss, Guinness pushed the Irish to support the All Blacks for their semifinal against England next week.

Guinness has been quick to capitalise on Ireland's big loss to the All Blacks.

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Guinness has been quick to capitalise on Ireland’s big loss to the All Blacks.

The Guinness Facebook page posted a picture of a silver fern designed out of shamrocks.

It was captioned with: “You just earned 6.7 million fans.”

 

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