One Green Bean has appointed Simone Gupta (main photo) as its new CEO.
Former Mango MD, Grupta will start with the agency in early 2020, succeeding Claire Salvetti who is departing ogb at the end of the year to relocate with her family to Barcelona.
Gupta is currently MD of influencer marketing agency @London and prior to that was in leadership roles at Edelman and Ogilvy in London.
She spent 11 years in Sydney, during which time she transformed Mango into an award-winning agency, winning clients including Telstra, Tourism Australia and Volkswagen.
Throughout her career she has led integrated campaigns for brands including Team Red Vodafone global and Visit Dubai.
“I’ve always admired ogb, the agency has consistently set the bar for original ideas. Returning to Australia to lead the business is a unique opportunity. From my time working together with Claire at Mango, I know the culture and client base she has built will be a good fit, and I’m excited to join the leadership team in the Havas Village,” Gupta said.
Anthony Freedman, chairman of Havas Group Australia and New Zealand, added: “Simone has an excellent reputation here in Australia and we are thrilled to lure her back. Simone’s heritage is in PR, but over time her experience has broadened to span social and influencer marketing, making her the perfect fit for ogb’s progressive creative communications offering and we are excited to see her take the business to new heights”.
Claire Salvetti, CEO of ogb said: “Simone is proven talent and an awesome leader. We worked together at Mango when she brought me in to be her successor, and now we have come full circle as she will be my successor. We create similar cultures, focusing on enabling people to be their best, so I know ogb will be in the very best hands”.
ogb’s clients include Meat & Livestock Australia, Sydney Water, Coca-Cola, Dyson, Nike, LEGO, The Body Shop, Club Med, Pernod Ricard and Seafolly.