Tourism Kamloops wins best visual storytelling award

Nov 14, 2019 | Social Media Marketing | 0 comments



Tourism Kamloops has picked up the award for Best Visual Storytelling at Crowdriff’s SEE 2019 conference in Toronto.

The Best Visual Storytelling Award recognizes Tourism Kamloops’ efforts for its Meet the Locals campaign, which features stories told from the lens of Kamloops residents using video, photos, blogs and social media.

Tourism Kamloops took top place, besting 22 other tourism destinations.

“We are honoured to be recognized amidst a slate of strong and reputable destination marketers,” said Amy Thompson, director of brand and marketing for Tourism Kamloops. “We worked with local content creators to bring the Kamloops story to life and to create a relatable and inspirational marketing campaign.  To date, six separate stories have been released and we will continue the campaign throughout the winter.”

More than 230 travel and tourism marketing professionals from across North America attended the conference to learn more about user-generated content and tourism marketing. Attendees included marketers from destinations such as Beverly Hills Tourism and Visit Austin.

“Digital marketing technologies allow for immediate customer feedback on campaign performance using real time analytics; however, this award validates our strategic marketing approach and acknowledges our commitment to industry excellence,” Thompson said.

Tourism Kamloops is also a key contributor to Travel Stories, a new feature announced by Crowdriff and Destination British Columbia at the conference. Travel Stories are mobile-first and visually immersive stories that help travellers plan their trip. The stories contain interactive vertical images or video in a carousel used on Tourism Kamloops’ website and Instagram page.

The story content is powered by Crowdriff, allowing stories to load fast and eventually be featured in top search results for Google mobile travel searches related to “Things to Do in Kamloops.”

Additionally, travel partners such as Destination BC and WestJet are sharing Kamloops’ unique travel stories, exposing the destination to wider audiences. 

CrowdRiff is an AI-powered content marketing platform purpose-built for the travel and tourism industry.


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