11.15.19 Rick Horrow interviews PepsiCo Vice President of Marketing Todd Kaplan

Nov 16, 2019 | Social Media Marketing | 0 comments

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Edited by Tanner Simkins

In the latest edition of Rick Horrow’s Sports Business Podcast, Rick interviews Senior Director of Operations Alex Saratsis and breaks down the biggest sports business stories of the past week.

LISTEN TO THE FULL PODCAST EPISODE HERE

1. A new football league unveils its inaugural schedule. The XFL unveiled its 2020 schedule which will serve up a 10-week regular season that starts February 8 at 2 pm with the DC Defenders hosting the Seattle Dragons on ABC, followed by the Los Angeles Wildcats traveling to Houston for a game against the Roughnecks at 5 pm on FOX. According to Cynopsis Sports, the eight-team league is divided into two four-team divisions, East and West. The XFL East features the DC Defenders, New York Guardians, St. Louis BattleHawks, and the Tampa Bay Vipers while the Dallas Renegades, Houston Roughnecks, Los Angeles Wildcats, and Seattle Dragons comprise the XFL West. Overall, ABC and ESPN will combine to televise 22 games during the 2020 XFL season, concluding with the inaugural XFL Championship on April 26. ABC will televise 14 games with most telecasts starting at 2p on Saturdays and both ESPN and ESPN2 will combine to carry eight games, all on Sundays. The XFL season is being broadcast after the end of the NFL season which finishes in early February, but the XFL needs to be careful to not make the same mistakes as the AAF, which collapsed after just three months into its inaugural season in 2019.

2. National Women’s Soccer League inks an exclusive deal with Octagon for media rights and marketing consulting. According to Sports Video Group, Octagon will provide comprehensive media rights valuation, sales strategy services, and work directly with NWSL executives to secure and amplify new media distribution opportunities. In addition, Octagon’s Marketing division will assist the league with brand marketing, asset development, sponsorship valuation, and fan engagement insights to help generate increases in overall reach and revenue for the league and its teams. Featuring more than 200 of the world’s best professional soccer players, including U.S. Women’s National Team members and two-time World Cup Champions Megan Rapinoe, Carli Lloyd, and Alex Morgan, as well as international stars Marta, Christine Sinclair, and Sam Kerr, the NWSL is highlighted by 23 current FIFA Women’s World Cup Champions and 58 FIFA Women’s World Cup team members. Budweiser has also launched a campaign focused on finding the NWSL new sponsors as more money is being put into women’s soccer across the globe.

3. The sports world aims to tackle ocean plastic pollution. According to SportTechie, a research expedition embarked from the southwest coast of the U.K., on a two-year mission to sail westward around the world. The crew aboard the S.V. TravelEdge, a 73-foot floating laboratory, will travel 38,000-nautical-miles and cross all five of the world’s major ocean gyres, regions where rotating currents lead to the accumulation of floating plastic waste. The 300 women joining the all-female rotating team will investigate to find solutions to plastic pollution. The “eXXpedition Round The World” is being organized by sailor Emily Penn, who is among a growing group of athletes and people connected to the sports world that is advocating for and taking action to protect the environment. Another goal of Penn’s journey is to create a global network of ambassadors who can advocate helping solve the problem. She has been working with a larger environmental organization called 11th Hour Racing over the last few years to give talks and run workshops for other sailors to learn how they can play a role in tackling plastic pollution. By having athletes tackle environmental problems head-on, they can use their social influence to be advocates for policy and lifestyle change.

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