A whopper among hires
Republica Havas has poached Jason Wolske and Danny Alvarez as executive creative directors from David Miami. While group creative directors at David, Wolske and Alvarez worked on Burger King, which has racked up numerous creative accolades including Cannes Lions Creative Brand of the Year. The pair also worked at creative shops CP&B, Wieden & Kennedy, Deutsch, BBDO and TBWA/Chiat/Day. “Jason and Danny have proven to be fearless proponents of transformative creativity,” says Republica Havas Co-Founder, President and Chief Creative Officer Luis Casamayor.
And elsewhere in Miami…
Just in time for Dry January, South Florida’s Beyond the Agency, known as BTA, has picked up digital agency-of-record duties for Seedlip, which is billed as “world’s first distilled non-alcoholic spirits brand.” Liquor giant Diageo in August took majority ownership of the brand, which is made from herbs, spices, peels and barks that are designed to be mixed with tonic and soda, like a gin. BTA’s hiring signals that Seedlip’s marketing is about to get serious amid a broader consumer shift to non-alcoholic cocktails and beers.
We’ll drink to that
Philadelphia’s Brownstein Group is hooking up with hometown brewer Yards Brewing Co. to handle integrated marketing, brand activations and support the City of Brotherly Love’s development through non-profit collaborations. One of its projects will be working on Yards’ tie-up with the Make the World Better Foundation, founded by former Eagles outside linebacker Connor Barwin, which is focused on community redevelopment. “We intend to help Yards dominate the Philadelphia market and become the most desired beer in Philly,” said Marc Brownstein, President and CEO of Brownstein Group, in a press release. “As evidenced by their partnerships with local organizations, Yards is more than a brand—it’s a city institution. Our work together will represent the best that our city can offer in terms of generosity, creativity, and—of course—beer.”
No purple prose here
Speaking of the Eagles, one of the team’s most rabid fans, “On the Media” host Bob Garfield (and one-time scourge of agencies as Ad Age’s ad critic) writes—in purple type, naturally–to update us on The Purple Project for Democracy. The organization, which calls itself “a non-partisan coalition, campaign and movement” designed to “rediscover and recommit to our democratic values and institutions,” launches next week and the industry has stepped up big time to bring it to life. Among the vendors and agencies offering pro-bono support are Goodby Silverstein & Partners, ECG, Walrus, Acento, Vivoom, World of Wonder, Slash Management, Wit Strategy, Jelly Smack, BAV and more. And how about those Eagles? “They’re killing me,” writes Bob. “Half the team is on the injured list, including four of our seven best players.”
More on brands and politics
A new survey, Foresight 2020, from Seattle’s DNA finds that consumers are looking to brands to help unite a politically divided country. “ Cultivating unity is the No. 1 thing on a list of what people want from brands,” says Christine Wise, chief strategy officer, who said that 38 percent of respondents strongly agreed with the statement “brands should help build common ground and avoid taking sides.” However, there’s a catch: Thirty seven percent of the 2,000 people surveyed strongly agreed with the statement that “too many brands use societal issues as a marketing ploy to sell their product or service.” DNA’s advice to brands is to focus on “shared values” that many Americans agree on, including privacy, preserving the environment, safety, fairness, open-mindedness, independence, compassion and honesty.